Your on-shelf
availability partner

Our vision is to help retailers everywhere transform the last footsteps of the supply chain into impactful store performance opportunities.

Deliver availability
efficiently and consistently

At Impulse Logic, our Virtual Replenishment Manager is designed for retailers who want to deliver availability—efficiently and consistently—every time.

The early days

Impulse Logic was founded by retailers, for retailers. With decades of combined experience in retail across operations, commercial and IT, our team know the growing challenges facing the industry—at ground and corporate level. Leaving our corporate roles in UK supermarkets, Impulse Logic started life with the mission to transform inventory handling and fulfilment—across store operations.

Our mission

Today, we continue to evolve our thinking—embracing the logic behind our Virtual Replenishment Manager. But at the heart of our proposition is the desire to deliver great availability, reduce waste and optimize labor. And, most importantly, ensure store teams are engaged on the journey—embracing their roles as ambassadors of this mission.

Where next?

Our team of experienced retailers can work with customers across the globe in food and non-food retail. Collectively, we lead the way with authority and integrity. Our tech team are experienced in designing platforms that support retail operations to deliver outstanding experiences.

Together, our proactive approach to on-shelf availability helps our customers revolutionize the way they manage their store operations. We invite you to come on this journey with us.

Doing it the Impulse Logic way


Passionate people:
supporting you every step of the way

Our team of passionate retailers live and breathe retail—with a common focus to make a difference to your success at the shelf.


Innovative solutions:
actions based on real-time data

We solve your last-yard inventory challenges enabling you to sell more, lose less and deliver a better experience—for customers & store teams.


Smart technology:
powered by AI & intelligent algorithms

Our easy-to-execute solution optimizes the journey from truck to shelf—helping you to run your store efficiently, consistently and profitably.

Discover how Virtual Replenishment Manager can revolutionize your retail business.