Founded by retailers,
for retailers

A team of experienced retailers with a passion for making a difference to your success at the shelf

Meet the
Team

Collectively, we lead the way with authority and integrity—and a proven track record in helping our customers achieve their vision.

Matt Lipscombe

Chief Executive Officer (CEO)

Matt is our leader, fresh faced from over 12 years working with Aldi—both in operations and in buying. He is our driving force behind our ambition to transform the way we approach store operations. Matt is our CEO and has spent 15 years in retail. During his 12 years with Aldi as a Store Operations Director, he was responsible for managing all operational aspects including on-shelf availability, productivity and inventory control. He was also heavily involved in defining and implementing operational processes to improve the customer experience and business profitability. As Group Director (Buying) his role involved managing ranging decisions and improving availability in the supply chain from factory gates to shelf.

Al Hill

Implementation Director

Al leads on the implementation of our product and is the senior relationship manager for our customers. He has strong operational leadership experience from 20+ years experience in frontline leadership of operational and central teams with the supermarket industry, public and private sector consulting and as an infantry officer in the British Army.

John Ward

Chief Technology Officer (CTO)

John is a software leader with a 25-year track record in software development and team leadership, specializing in the creation of SaaS platforms, mobile apps, and embedded systems. He has successfully worked closely with some of the UKs biggest retailers to implement platforms, across the Semiconductor, Telecommunication, Automotive, and Supply Chain Industries. His expertise primarily lies in embedded devices, native mobile and web development, metaverse, and cloud architecture.

Dorian Nicholas

Group Finance Director

Dorian is our CFO and has over 20 years of retail industry and strategy consulting experience across the US, UK and Europe in Retail, FMCG. at Strategic Management Group, Unilever and the John Lewis Partnership, leading major strategic change initiatives across the end to end Commercial and Retail Supply Chain.

Join the team