Availability.
Efficiently and consistently.

Replenishment software that keeps shelves full and waste low, so store teams can focus on customers. Built by retailers, for retailers.

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On-shelf availability
88%
0.0s
Three gaps on the shelf. Drag the next delivery into place.
Next delivery
100% on-shelf availability Shelf full in 0.0 seconds

Nice work. impulselogic does this for every aisle in every store, all day long.

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Our platform

Keep products on the shelf. Keep customers buying.

The Virtual Replenishment Manager turns your existing sales and inventory data into real-time insight, spotting gaps before they happen and directing store teams to the right task at the right time. No new hardware, no major system changes, no CapEx.

Sales & stock data

Read in real time from your existing systems

Gap spotted

AI forecasting flags it before a shelf goes empty

Task sent

Directed to the right colleague, right away

Shelf restocked

Availability's back up before the customer notices

Reading today's sales data…

$47,000in lost sales for the average grocery store due to poor product availability
10 to 0%of your assortment is missing from the shelf
1 in 3+affected shoppers abandon the purchase or go elsewhere

Everything you need, nothing you don't

Real-time inventory

Replaces manual gap checks with live visibility across the shop floor and back of store.

Act before the gap

Sends proactive alerts to store teams the moment analytics spot an issue forming.

One-touch execution

Directs colleagues to the right task at the right time, cutting duplicate handling.

Works with what you have

Integrates with existing POS, inventory systems and store devices, no major changes needed.

Your journey

Start where you are. Grow from there.

No two retailers are the same, so there's no one size fits all. Our five step approach lets every store start with what it can run today and add more when it's ready.

1

Visibility

See where availability is slipping and what it costs you.

2

Proactivity

Live alerts send teams to gaps before customers find them.

3

Efficiency

Smarter picking and fewer wasted trips to the back.

4

Control

Full stock control, from delivery to shelf.

5

Ecosystem

Field teams and suppliers working from the same live picture.

Works for any retailer, food or non food, big or small.
We support you at every step, not just on day one.
Built and run by people who have managed stores.
Explore the five steps
Designed and built by retailers»Proactive shelf replenishment»AI and intelligent algorithms»Flexible and intuitive»Devoted to customer success»

Built for the people on the shop floor

Remember filling that shelf at the top of the page? Store teams get that feeling every shift. Gamification and near live performance insights keep everyone focused, and a little friendly competition goes a long way.

0%

of employees are more productive when their work is gamified

Store colleague checking tasks on a tablet New task · Aisle 04
Store leagueThis week
1Store A
2Store B
3Store C
The results

Results retailers can see

Our cloud platform turns the last few steps of the supply chain into better store performance, for customers and store teams alike.

Store colleague restocking a shelf with a handheld device
Aisle 04 replenishedTask closed 2 minutes ago
Zero

capital investment required

Live
Real-time

performance & availability insights

ECR Top 30 innovations in on-shelf availability
Award winner

Most potential to improve customer loyalty by increasing availability

Named one of ECR's top 30 innovations in on-shelf availability.

What you get

Deliver outstanding experiences

A flexible, intuitive and easy to run platform that helps you build a culture devoted to customer success.

01

Better availability

Improve availability by transforming the way shelves get replenished.

02

Smoother operations

Streamline efficiency by optimising the journey from truck to shelf.

Aisle 04
Aisle 07
Aisle 11
03

Consistent execution

An intuitive platform that helps every store run the same high standard, every day.

Our mission

Lots of things go into success at the shelf. What really matters is better availability, delivered efficiently and consistently. That's why our mission is to be every retailer's partner of choice.

On-shelf availability

The right product in the right place when the customer reaches for it.

Less waste

Smarter replenishment means less stock sitting in the back going out of date.

Sales and margin

Full shelves sell more and help protect the margin on every sale.

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Passionate people
Innovative solutions
Smart technology
Meet the team

Created by a team with a wealth of discount retail experience

People who have run stores, built the tech and know what a busy Saturday on the shop floor looks like.

Matt LipscombeML

Matt Lipscombe

Chief Executive

Former Store Operations Director at Aldi

Sireesh NallanthighalSN

Sireesh Nallanthighal

Chief Technology Officer
Kevin KappesKK

Kevin Kappes

Operations Director
JF

John Ford

Finance Director

Experience availability. Experience impulselogic.

Discover how our Virtual Replenishment Manager can transform on-shelf availability in your stores, starting today.